The "G" brand was born in Scarborough in the early 90's. During a time of rising crime in Toronto this brand emerged as a voice to advocate against violence. The catchy "G" logo quickly grew popularity among Toronto patrons, Canadians and foreigners abroad. As Toronto's longest running clothing brand, we have become a staple in our city. As a historical brand we will always represent Toronto, Ontario and Canada to the world.  The "G" Brand...The Lifestyle, The Culture, THE BRAND. That's G.